Dan Ariely is one of the world’s leading voices in behavioral economics and human decision-making. A bestselling author, professor at Duke University, and renowned TED speaker, Dan’s groundbreaking insights have transformed how businesses, governments, and individuals understand motivation, trust, and irrational behavior. His books—including Predictably Irrational, The Honest Truth About Dishonesty, and The Upside of Irrationality—have sold millions worldwide and are must-reads for leaders navigating human-centric challenges.
With over 15 million TED Talk views and regular appearances in The Wall Street Journal, Harvard Business Review, and The New York Times, Dan is a globally respected thinker whose ideas apply directly to the world of business, finance, marketing, public policy, and health. He has received multiple academic awards and holds PhDs in both cognitive psychology and business administration.
For audiences in Dubai, the UAE, and across the MENA region, Dan offers a fresh, scientifically grounded perspective on how people really think—and how organizations can harness that to drive innovation, engagement, and ethical decision-making. His presentations are engaging, data-driven, and filled with memorable stories that inspire change.
